curriculum vitae
Twenty-five years building and scaling design teams across eCommerce, pharma, and beauty. Kylie Beauty to Novartis to Home Depot. I author experience strategies, architect design systems for multi-brand portfolios, and grow businesses through design. Business-minded executive who still kerns headlines and ships code on weekends.
Education: BA, Rutgers University
Director, Experience Design
BOLDScience (Assembled Intelligence) · 2023–Present
Restarted and scaled the digital practice at a pharma medcomms agency. Doubled the team in 18 months, lifted billability ~17%, made digital a revenue line. Led the agency’s first Salesforce Experience Cloud build. Authored AI standards for the experience design team. Represent design across the Assembled Intelligence platform through the Digital Center of Enablement.
Clients: Regeneron, Novartis, Daiichi Sankyo, AbbVie, Pfizer, BridgeBio.
VP, Executive Creative Director, Experience
Smith Commerce · 2018–2023
Doubled the design team while tripling design revenue. Built Coefficient, Smith’s eCommerce design system and accelerator spanning SAP Commerce, SFCC, and Shopify Plus — new engagements started at 60%, not zero. Led the Kylie Beauty multi-brand unification (Cosmetics, Skin, Baby) on Shopify Plus + AEM. Designed David Yurman’s SAP→SFCC migration. Led B2B commerce for Border States, Kennametal, GSK Direct.
Clients: Kylie Beauty, David Yurman, ASICS, Kennametal, AT&T, Barnes & Noble Education.
VP, Sr. Group Creative Director
Publicis Sapient / SapientRazorfish / Razorfish · 2014–2018
North American Lead, Commerce Design Service Line. Owned CX from pitch through delivery across multi-million-dollar engagements on SAP Hybris and AEM. Led the ASICS portfolio for three years (Running, Tiger, Onitsuka Tiger, Haglöfs). Architected Revlon’s internal agency model. Shepherded the team through three org transformations without losing momentum.
Clients: Home Depot, ASICS, Revlon, Dow Corning, Hubbell, Hill-Rom, Smashbox, GSK.
Creative Director
BNO · 2013–2014
Led brand, print, and digital teams. Bridged creative and technology. Helped establish digital as a core agency capability.
Clients: Mastercard, Johnson & Johnson, U.S. Dairy Export Council.
Director of Creative
Visual Goodness · 2006–2013
Award-winning digital experiences: sites, microsites, social apps, casual games, rich media, iOS apps, 3D/motion. Introduced UX and IA as a sizable portion of the business for the first time.
Clients: Puma, ESPN, NFL, US Air Force, American Express, Walmart, Samsung, Lexus, Toyota.
Agency partners: BBDO, Wieden+Kennedy, Goodby Silverstein & Partners, Digitas, AKQA, Ogilvy.
Art Director
Falco Design · 2001–2006
Print, digital, and visual branding. Introduced interaction design and development as a core competency.
Clients: Motorola, Wells Fargo, NYU.
Senior Interactive Designer
Barnes & Noble Education
eCommerce redesign. 37% conversion lift across college stores.
I treat AI tooling the way I treat design systems: as engineering artifacts with a measurable quality bar.
- Figma MCP workflows that bridge design tokens and component intent into AI coding agents. Published a comparative analysis of Claude Code, Codex, and Cursor through Figma MCP.
- AI instruction architecture. A markdown-based system pressure-tested against a synthetic codebase with 73 seeded issues. Scored 92%.
- Native macOS time-tracking app in SwiftUI, built with Claude Code Connect in Xcode. On-device summaries — no client data ever leaves the machine. I use it 30+ times a day.
- AI standards and methodology for the BOLDScience experience design team, shaped by regulated-industry constraints.
Coefficient (Smith Commerce) · Kylie Beauty multi-brand (Coty) · David Yurman (SFCC) · ASICS multi-brand (SapientRazorfish) · AI Instruction System (passion project)
clients
Regeneron, Novartis, Pfizer, AbbVie, Daiichi Sankyo, Johnson & Johnson, GSK, QEDtx, Hill-Rom, InCircle, Covetrus
Kylie Beauty, Revlon, Elizabeth Arden, David Yurman, Michael Kors, Almay, Proactiv, Remington, Woolite
Home Depot, Bed Bath & Beyond, Barnes and Noble Education, Border States Electric, Kennametal, Dow Corning, Discount Tire, Leslie’s Pool Supplies, Carhartt, ASICS, Amway, Hubbell, Legrand, Oregon Tools, PCNA, Ram Tool, TE Connectivity, Chevron Lubricants, Boeing, Air Canada, Great West Life
AT&T, ESPN, Samsung, Toyota, Ford, Pepsi, FedEx, Mastercard, American Express, Wells Fargo, Walmart, Sony Playstation, Converse, Crocs, Hyundai, Lexus, GMC, Porsche, Canon, LG, Motorola, NFL, NBCU, NYU, Shell Polymers, Smirnoff, Dasani, Ice Breakers, Kraft, Kimberly Clark, John Deere, Miracle Gro, Norwegian Cruise Lines, Puma, Radio Shack, Wynn Las Vegas, Don King Productions, Air Force, Abbot, Adobe, Blue Shield, Amerada Hess, Charles Schwab, Simon Properties
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testimonials
“Thoughtfully detailed. Originative. Passionate. All in. That’s Mark. He comes ready everyday to drive clients towards braver work rooted in better thinking.”
Cynthia McIntyre — Chief Growth Officer, Publicis Group
“I am a better strategist and a better CX’er because of his leadership, collaboration, and his ability to bridge Strategy and Design to create something meaningful. He taught me to tell stories, he reminded me to find inspiration everywhere.”
Stephanie Hopper — Strategy Director, Smith Commerce
“Mark sees a much larger picture on projects narrowing down on good ideas, and turning them into great ones. He brings a level of passion, detail, and an infectious positivity that makes working together fun.”
Nick DeGiorgio — Design Lead, Evolving Web
“Mark is one of the most inspiring, thoughtful, encouraging, and visionary leaders I have had the honor of being mentored by in my career. Not only does he exemplify the qualities and character necessary for impactful leadership, but he also brings immense knowledge and skill in the practice and art of design.”
April Jung — UX Lead, Smith Commerce
“Mark is a leader with unconditional dedication to his team. He is a Creative Director with vast knowledge and experience in digital business transformation. And he is undeniably an exceptional storyteller.”
Shoko Tagaya — Lead Product Designer, PayPal
“He understands and navigates the political channels and interdependencies of the agency/partner relationship nimbly and intelligently and sets a wonderful tone for his team. Mark shows consistently strong leadership with his work, vision for a project and with his team.”
Catherine Patterson — Executive Director Development, DXR/MR
“What may not always be apparent is his understanding of the broader ecosystem of how all things come together to drive success. This results in great work that creates beautiful experiences that are technically realistic and drive business outcomes.”
Ryan Heusinkveld — Chief Technology Officer, Smith Commerce
“You not only know your sh*t, but also elevate the vibe.”
Jayme Warischalk PhD — Scientific Director, BOLDScience