Hi, I’m Mark Rosal.
Design & Experience Leader. 25 years building teams and systems across pharma, beauty, and eCommerce.
Design leadership requires equal parts creativity, strategy, and humanity.
I author experience strategies that lift teams from deliverable-level thinking to journey-level thinking. I architect design systems for multi-brand portfolios. I grow businesses through design.
At Smith Commerce I doubled the team and tripled design revenue. At BOLDScience I restarted and scaled the digital practice. I now also help represent design across the Assembled Intelligence agency platform through the Digital Center of Enablement.
What people say
“Thoughtfully detailed. Originative. Passionate. All in. That's Mark. He comes ready everyday to drive clients towards braver work rooted in better thinking.”
— CYNTHIA MCINTYRE
Chief Growth Officer at Publicis Group
“Mark sees a much larger picture on projects narrowing down on good ideas, and turning them into great ones. He brings a level of passion, detail, and an infectious positivity that makes working together fun.”
— NICK DEGIORGIO
Design Lead at Evolving Web
“Mark is a leader with unconditional dedication to his team. He is a Creative Director with vast knowledge and experience in digital business transformation. And he is undeniably an exceptional storyteller.”
— SHOKO TAGAYA
Lead Product Designer at PayPal
“Mark is one of the most inspiring, thoughtful, encouraging, and visionary leaders I have had the honor of being mentored by in my career. Not only does he exemplify the qualities and character necessary for impactful leadership, but he also brings immense knowledge and skill in the practice and art of design.”
— APRIL JUNG
UX Lead at Smith Commerce
Three featured samples
1 / KYLIE BEAUTY // ECOMMERCE BRAND & SITE DESIGN
Scaling Kylie Jenner’s Brand
Designed a single, scalable eCommerce experience and design system for Kylie Cosmetics, Kylie Skin, and Kylie Baby on Shopify Plus + Adobe AEM. Navigated three stakeholder organizations. Authored the Experience Brief that governed the entire engagement.
2 / DAVID YURMAN // SITE DESIGN & DESIGN SYSTEM
Optimizing Luxury eCommerce
Led the platform migration from SAP Commerce to Salesforce Commerce Cloud. Built a Figma design system mapping every component to the SFCC build. Designed product configurators that reused existing components in a theatrical dark UI theme.
3 / AT&T Wireless // Digital Product Design
AT&T’s Must-use sales tool: MST
When you walk into an AT&T store, one of the core pieces of software store representatives rely on is designed by my team: AT&T Mobile Sales Tool (MST.)
Want more samples? I got more samples.
Recent LinkedIn Posts
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In part 2 of “How I Lead”, I give four principles for leading your leaders of the pack. Download PDF
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My daughter and her teammates get just two minutes and thirty seconds to convince a panel of judges that they are the best. Sound familiar?
Here are three lessons about winning pitches at an elite level. (P.S. Yes, this is my photography 🤓) Download PDF
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In part 1 of "How I Lead", read how I leverage Maslow's Hierarchy of Needs to transform individuals into teams. Download PDF.
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In recent weeks, more friends and colleagues have lost their jobs. And by the end of this quarter, the number will rise. From a person in that situation, I have 5 bits of Hope and Advice for the Recently Laid Off. Download PDF
Recruiter FAQs
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I’ve been a team of one and led as many as 22-24 designers at a time. If you include strategists and front end devs, the teams have been as large as 30.
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Pharma and healthcare (Regeneron, Novartis, Pfizer, AbbVie), beauty and fashion (Kylie Beauty, Revlon, David Yurman), B2B commerce (Border States Electric, Kennametal, Dow Corning, Hill-Rom), and consumer brands (Home Depot, ASICS, AT&T, ESPN).
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Figma (design systems, variables, tokens, prototyping), Shopify Plus, Salesforce Commerce Cloud, SAP Commerce (Hybris), Adobe Experience Manager, Salesforce Experience Cloud.
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Yes, I’m open to travel for the role up to 25% of my time.
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Yes and boostered.
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No.
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Yes.
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