DAVID YURMAN // SITE DESIGN & DESIGN SYSTEM / Design Leadership and Collaboration
Optimizing Luxury eCommerce
The Challenge
The David Yurman (DY) internal design team is as talented as they are highly protective of the DT brand. They needed a design partner who could honor their brand while optimizing their commerce experience as they transitioned to Salesforce Commerce Cloud.
The Solution
We built a design system that has every component possible within their instance of Salesforce Commerce Cloud. Furthermore, we took the time to help train the DY design system on how to use Figma while maintaining their desire to use Principal for animation and interaction design.
Highlights
Delivered a scalable design system built to the DY brand standards.
Crafted and delivered page templates and components for the entire site to the partner technology team.
Provided visual QA services to free up the DY design team to attack other projects.
In addition to the site at large, we collaborated on two sales tools: The Bracelet Stacker and the Amulet Builder
Upgraded their site to include Einstein, Salesforce’s Artifical Intelligence (AI) product, to improve search results and product recommendations.
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We built the design system in Figma to give the always-over-taxed DY team scale and production speed.
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Provided eight hours of training for Figma and the DY Design System.
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The DY team is busy year-round. When they were asked to perform QA on the build, they asked us to step in for them. We built out the visual QA process, executed the QA, and brought the DY team in for a final round of review.
