| Assignment Three: My
Ad 2 of three
The entire set of concepts were another big hit. My campaign
concept was the only one that everyone agreed that they liked.
Staffen's comments:
- "This one really speaks to
that vodka drinker who is particular about their martini."
- "Visually it's pretty sharp. It's easy when ads look slick
to be sucked in and these ads do that. I get sucked in."
- "Aside from being slick looking, it's a great idea -- sure,
Svedka means nothing in Swedish but you ad a nice twist to it
to flip the idea. You use a little bit of humor and wit."
- When you look at the creative
brief, these ads do what they're supposed to do: 1) It doesn't
take itself too seriously, 2) It has a spontaneity to it and 3)
Is unhibited, spirited, sexy and cool.
- "Nice use of color throughout -- it has its own look."
- "Good job. These are really sharp ideas." |
