| Assignment Three: My Ad 1 of three
The entire set of concepts were another big hit. The
only criticism was to the first ad. My campaign concept was the
only one that everyone agreed that they liked.
Staffen's comments:
- He objected only to this particular ad's image saying he's not
into "lifestyle" images.
- "Visually it's pretty sharp. It's easy when ads
look slick to be sucked in and these ads do that. I get sucked
in."
- "Aside from being slick looking, it's a great idea -- sure,
Svedka means nothing in Swedish but you ad a nice twist to it
to flip the idea. You use a little bit of humor and wit."
- When you look at the creative
brief, these ads do what they're supposed to do: 1) It doesn't
take itself too seriously, 2) It has a spontaneity to it and 3)
Is unhibited, spirited, sexy and cool.
- "Nice use of color throughout -- it has its own look."
- "Good job. These are really sharp ideas."
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