Tuesday, September 04, 2007



One of my new favorite sites: ABriefMessage.com. Put together by Khoi Vinh and Liz Danzico. I posted a comment on their most recent article written by Steven Heller.

Here was my comment regarding "the death of print":

Many forms of print are dying, but it's the quick-information forms of print -- newspapers, greeting cards and yes, love letters.

But the real question is whether or not digital is ready to take the lead. Sadly, the answer is no.

Oh sure, technologically, digital is omni-present and finally financially-backed. But the craftmanship is missing on a disproportionately large scale. Most animation is shlocked together without regard to character, grace or fluidity. Usability is yet an unknown subject for most interactive designers. Grid layouts exist only in the best CSS/HTML sites. Rarely is it used properly in Flash sites.

And then there's the type. Oh, dear Lord, save the type. Type is print's last stand, its immovable cornerstone. Interactive designs rarely make use of the best of type. Here, technology breeds ignorance. Set a print designer next to an interactive designer and ask each one to identify Arial vs. Helvetica. The print designer will win 9 out of 10 times. Yet I would estimate that close to 90% of web content is text.

So, print may be dying. That's not the problem. It's that digital design isn't ready.
Best of luck to you Khoi and Liz. You have a new fan.
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