Today at 12p and 1p ET respectively, the Indianapolis Colts and Apple Inc. will each hold press events. Each announcement centers around pop culture icons: Peyton Manning and the iPad HD.

It’s moments like this when I step back and look at human interaction with technology. If you’re a digital professional, you should observe these huge and closely-timed events with a critical eye and ask yourself these questions:

  • What channels are people going to gravitate to get information?
  • What channels will they use to dispense the news and then their opinion?
  • What information gathering and dissemination techniques worked well?
  • Which techniques needed improvement?
  • What new techniques and tools bubbled to the top?
As 12p ET passes into the evening, pay attention to the answers to these questions. Ask new questions. Find ways to monitor the answers. Learn.



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