Dubspot.com

I designed the look of the revised Dubspot.com.

Dubspot is the premier electronic music production and DJ school based in Manhattan. In addition to site design, I also developed a corporate ID and marketing materials.

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Toyota Presents Mark & Me and Eli & I

I played an Executive Producer role managing both the creatives and the producers in the execution of the project.

Visual Goodness teamed up with Saatchi + Saatchi to develop the concept and produce the piece for Toyota. Users can upload their photo and use the online tools to mask themselves into a picture with either Mark Sanchez or Eli Manning. I also performed as Director of Photography on the over 2,300 photographs of the talent.

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AirForce.com

I did the high level design and overall look of the home page module. Our clients GSD&M.

Based on the "It's Not Science Fiction" broadcast campaign, this site targets males in the young adult male demographic. We used a gaming metaphor to entice users to explore the world. It relies heavling on interactive 3D and high resolution video. It was selected by Communication Arts as the Web Pick of the Week.

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ESPN Monday Night Football—In-Banner Casual Games

I did the visual design, information architecture and game logic design for both of these games. Our clients were Wieden + Kennedy and ESPN's Monday Night Football.

Paper Football actually started off as a field-goal-only game. But when we all looked at it on paper, we knew we would let people down if it was anything short of the paper-nudging game everyone grew up with. For Music Maestro we got the chance to play with another piece of classic nostalgia: the musical theme to Monday Night Football. Easily, two projects that consistently bring smiles to everyone's faces.

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VisualGoodness.com—Portfolio Site

I wrote, designed and coded the entire site. It also serves as the basis for the company's visual brand online.

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Roses Mix

I designed the site. In addition, I led the team through the production and development of concurrent builds of the sister sites.

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The Twitter of Oz—Story Telling Through Social Media

The Twitter of Oz answers the question "What if the main characters in the Wizard of Oz were on Twitter?" Here, Dorothy, Scarecrow, Tin Man, Cowardly Lion, the Wicked Witch, the Wizard and Glinda the Good Witch tweet their experiences in real time, 140 characters at a time. I did all the writing, established the publishing model and developed the story arcs. This form of storytelling was the first of its kind. Followers from around the world not only read along but participated as characters in the month-long experiment.

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Remington Shortcut—Product Launch Web Site

I was Creative Director for this project. Visual Goodness's partnership with Gotham spanned a broad range of support needs: Concept Development, Design, Casting, Video Production, Post Production, Flash Animation and Flash Development. I personally handled design and concept development as well as overseeing the creative development of the entire project. The most difficult part of the challenge may have been how to find someone who could evade dodge balls on a unicycle while cutting his hair. (Psst -- we cast a professional clown.) The rest of the process was an exercise in what Visual Goodness does best: executing at a high level, across multiple skills sets. We just don't recommend doing it blind folded.

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Xcribe.com—Site Rearchitecture+Redesign (Launch in Spring 2010)

Xcribe.com is an HTML/AJAX-heavy site that allows people to write the biographies of other people with the veracity of their claims weighed largely through the contributor's credibility. I recently finished the Information Architecture and the Visual Design. Code Development is in progress and will finish early 2010.

View the Live Bio Page design in a new window.

View the Favorite Live Bio Page design in a new window.

View the Advertise with Us Page design in a new window.

View the Inbox Page design in a new window.