US Air Force—Web Site

Creative Direction & Interface Design

January 19, 2013

At Visual Goodness, we worked tightly with the GSD&M creative team to devise a site experience for the “It’s Not Science Fiction, It’s What We Do Everyday” recruitment campaign. What started out as a campaign minisite was awesome enough to be quickly promoted to the homepage. The results were impressive: Adviser Chats and video views skyrocketed and homepage exit rates dropped.

Based on the 3 broadcast spots, we designed an online experience that brought those worlds into a new, multifaceted and interactive reality. Lunar landscapes became content rich lunar worlds, forest scenes became interactive theaters, and the Space Command control room became a dimensional hall and navigation hub.

Along with providing co-creative direction, I also personally designed the main interface and navigation.