Toyota—Giants & Jets Fans Rock Site & Dynamic Video

Creative Direction, Photography

January 19, 2013 ,

Visual Goodness worked with Saatchi & Saatchi NY’s Toyota Dealer Association team to create the digital components of Toyota’s NY Giants and NY Jets sponsorship campaign, featuring star quarterbacks Eli Manning and Mark Sanchez.

VG collaborated closely with Saatchi & Saatchi, then fulfilled every aspect of the production including building a photo editing application with gallery, a dynamically generated video, a moderation tool, a sharing component and full content for four microsites. The campaign also included a tailgate kiosk at each home game to capture and extend additional fan participation.

Along with providing co-creative direction duties with lead creatives at Saatchi & Saatchi, I also was the photographer for the green screen still shoot for both Eli Manning and Mark Sanchez.