MSG/Don King—SMS-Based Interactive Projection

SMS-Controlled Interactive Projection

January 16, 2013

It was 2008 and Madison Square Garden, Don King Productions and Anomaly wanted something new and different to promote the fight between Roy Jones and Felix Trinidad. Working together with Paul Notzold of Txtual Healing, we created an interactive projection where Manhattan passers-by could send txt messages into speech bubbles above the boxers.

I pitched, designed and provided creative direction.